Apple pitches its new phones, watches, and AirPods as vehicles for AI

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Apple held its annual fall hardware event, unveiling three iPhone models including a foldable form factor — the company's long-anticipated entry into a market currently led by Samsung Galaxy Z Fold and Google Pixel Fold. Two new Apple Watch variants and updated AirPods were announced alongside. The foldable iPhone is a significant product milestone for Apple, which historically waits until a product category matures before entering. The AI narrative was central to the event: Apple positioned its entire new hardware lineup as vehicles for Apple Intelligence, its on-device AI suite built around the Neural Engine in its A-series chips. The foldable iPhone's larger unfolded display makes it a natural platform for expanded AI-driven productivity features — document summarization, image generation, and context-aware Siri actions. AirPods and Apple Watch updates may carry expanded health sensing or audio AI features, though these were not detailed in the source. The Fast Company coverage is brief and lacks specific model names, A-series chip details, pricing, or the Apple Intelligence feature expansions tied to this lineup. A complete technical picture requires Apple's official spec sheets and the iOS/watchOS release notes accompanying this hardware.