ChatGPT Sites makes building a website feel like making a Google Doc

September 7, 2026 | Source: Fast Company AI

Tags: OpenAI, ChatGPT Sites, no-code, website builder, generative web, AI products

OpenAI launched ChatGPT Sites, a tool that generates polished landing pages, guides, games, and simple apps from a prompt — positioning itself to compete with Webflow, Framer, and no-code builders for non-technical users.

Details

ChatGPT Sites lets users describe a website they want — landing page, resource guide, interactive game, simple web app — and generates a deployable result without writing code. The generated sites can be published under custom domains. The positioning is squarely at non-technical users: people who currently use Squarespace, Wix, or Framer for simple sites, or who commission freelancers for basic marketing pages. OpenAI's framing ("like making a Google Doc") emphasizes accessibility over capability depth. Technical builders have had similar tools through v0 (Vercel), Bolt, and Cursor with web templates, but those target developers who want code control. ChatGPT Sites targets a different end of the spectrum — deploy now, no configuration, no code. The business angle: if OpenAI converts even a fraction of its 300M+ ChatGPT users to Sites customers, it enters a web hosting/no-code market worth several billion dollars annually. Revenue model not yet confirmed from available content.