Meta’s AI agent Muse is now the No. 2 app in the US
| Source: TechCrunch AI
Tags: Meta, Muse, Instinct, agentic AI, consumer AI, App Store
Meta's new AI agent app Muse reached No. 2 on the US App Store with 83,000 iOS downloads in its first two days — a slower pace than Threads (4.3M launch-day) and ChatGPT (~83K daily average at debut) — while competing with Instinct, a text-based AI agent that recently raised $350M at a $2.5B valuation.
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Meta launched Muse, its consumer-facing AI agent app, in the US this week, positioning it as the company's bet on agentic AI being the next frontier of consumer technology. Early adoption data from Sensor Tower shows 83,000 iOS downloads over two days, which pushed the app to No. 2 on the US App Store. The numbers, while solid, trail Meta's own prior launches: Threads hit 4.3 million US downloads on launch day, the Meta AI app saw 108,000 US downloads at debut, and ChatGPT averaged roughly 83,000 daily downloads in its first week — a pace Muse matched over two days. On Android, Muse ranks No. 338 in the Productivity category on Google Play. Muse also distributes via WhatsApp and the web, meaning App Store figures undercount total reach. Its chief competitor is Instinct, a text-based AI agent that raised $350M at a $2.5B valuation despite documented privacy policy concerns and is generating strong word-of-mouth among Silicon Valley insiders. The launch reflects a broader race among Google (Gemini Spark), Anthropic (Claude Cowork), and Meta for the consumer agentic AI market. Whether Muse's slower start reflects category headwinds or just a softer rollout is the key question to watch in coming weeks.