Snowflake Marketplace Partners Earn $100M in the First Half of 2026

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Snowflake Marketplace generated over $100M in gross bookings for its data and AI partners in H1 2026, up 277% year-over-year across more than 1,700 transactions. The growth signals a shift beyond pure data licensing: agentic AI products are now a meaningful category in the marketplace. Snowflake is positioning the marketplace as an enterprise control plane for AI agents — where providers expose their data and knowledge to agents with built-in governance. Early movers include Equilar, Crunchbase, and Dun & Bradstreet, which offers natural-language access to its 640M+ business records across 250+ global markets via Snowflake Cortex Agents. A new automatic agent-generation feature lets providers convert existing data listings into AI agents without manual development — Snowflake generates, reviews, and tests the agent from the listing itself. Customers can then query these listings in natural language without data movement. The 277% growth rate is significant but comes from a modest base, and this is a vendor-authored blog post — Snowflake doesn't break out agentic AI versus traditional data revenue. The figures should be read with that context in mind, but the direction of the trend is consistent with broader enterprise AI platform adoption.