Twitch streamers can now opt out from training Amazon’s AI

Details

Amazon's Twitch platform has introduced a 'Training for Generative AI' toggle in account settings under the Security and Privacy tab. When enabled (the apparent default), user-generated content — including streams, VODs, clips, stream chats, and channel text and images — can be used to train Amazon's generative AI content models. Disabling the toggle prevents future use for training, though it does not retroactively affect data already collected.\n\nThe opt-out is narrow in scope: it applies only to generative AI training. AI-powered platform features including real-time captions, sponsorship assistance, viewer recommendations, and AutoMod safety tools all continue to function regardless of the toggle setting. A notable nuance: if a viewer participates in chat on another streamer's stream, the streamer's opt-out preference governs whether that chat content can be used — not the viewer's own setting.\n\nThe policy follows a familiar pattern from other platforms. Default-on content licensing for AI training has become standard practice and is attracting regulatory attention, particularly in the EU. Twitch has not disclosed how much of its historical content has already been used for training, or what models it has informed.